If you love coffee as much as I do, then you probably enjoy discovering a new variety that you really enjoy. Hence, you must always opt for fresh roasted Kona coffee. Only 1% of the coffee grown in the world is Kona Coffee. Best Tasting Coffee: Kona Farm Direct Coffee and Ice Cream has the best tasting coffee I've personally ever tasted. Honu is right, coffee growing in different areas will be different in taste.